The Frater Group prides itself on its core values, which form the foundation for everything they do. Business success across varying markets lead to outdated brand visuals and mixed messaging.
Frater’s accelerated growth led to outgrowing their existing brand.
The new corporate brand features the geometric ‘F’, which pulls business units together under the unified focus – excellence in the built environment.
Frater’s website boasts large project renders throughout. The mobile site is designed to match similar visuals of the desktop site without compromising the user experience and efficiency.